Tuesday 11 September 2012

And So I Watch You From Afar

When i first heard about And So I Watch You From Afar I thought that it was a stupid idea to be a purely instrumental band, but when i went home and listened to them i realised that i couldn't be more wrong. 
And So I Watch You From Afar is a four-piece instrumental rock band from Belfast, Northern Ireland. The band consists of guitarists, Rory Friers and Tony Wright, bassist, Johnny Adger and Chris Wee on drums. 
ASIWYFA are known for their unbelievable riffs and live performances, and due to being an instrumental band you appreciate the music a lot more rather than a lot of the music in the charts today being made purely on computers and with meaningless lyrics.

Due to the band being an instrumental band a big part of their career is playing live shows. this is emphasised through most of their music videos but not all of them. In videos such as 'Dont waste time doing things you hate' and 'A little solidarity goes a long way' there is constant movement. i interpret the videos as representing the journey of life through our perspective and that life continues to go on all around us. this idea is emphasised in the 'dont waste time doing things you hate' video as when the music is quiet and the movement is slow this represents a relaxed side of life and when the music is loud and the movement is fast this represents how much goes on in our lives.


http://youtu.be/7EOi91-Ge6c

http://youtu.be/31x0iugVqSk

As i said before a lot of ASIWYFA's music videos are of their live performances, but i believe their is  reason for this. The fact that they use these performances for videos helps communicate and emphasise what they are all about, and that is being an instrumental band and focusing on the sound of their raw guitars, bass and drums. the videos have a lot of fast cutting from shot to shot and flashing lights which emphasises the impact the heavy raw sound the music hits you with.

http://youtu.be/P8OieTUuzaU


And So I Watch You From Afar also have interesting album artwork. Their debut self-titled album has artwork very similar to 15th century artist Hieronymous Bosch who is known for his heaven and hell paintings.





another one of ASIWYFA's albums 'Gangs' has interesting artwork. And So I Watch You From Afar have their own logo which they use to cover this album. I feel that they are trying to create a brand almost to raise awareness and make their products distinguishable and more appealing on the shelf.



you can also see that between the these two album covers that ASIWYFA have used their logo, but they are also making the colour scheme of the logo stand out against the black background to make it more visually attractive. the band have also used a bold font which contrasts the colour scheme in the 'Letters' album in order to stand out.




And So I Watch You From Afar are clearly very popular as they have commanded stages the length and breadth of Ireland, the UK and Europe as well as supporting Them Crooked Vultures after being personally asked for by Dave Grohl. ASIWYFA also trekked across the west coast of the United States alongside Japanese emotional hardcore kingpins Envy.

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